For this effect you need a white background, a second layer and a photo of some crumpled paper. You need to change the photo to sepia and then you need to change the blending mode and the opacity.
To create a cyanotype effect you need to open your photo in photoshop then select image > adjustments > hue saturation > cyanotype.
Open the photo you want to put into your text, duplicate the layer and then add a blank layer between the two you have already got, fill this layer with white. Select layer 1 then you add your text after pressing the text button, once that's done, you need to drag the text below layer 1, then you need to create a clipping mask.
Black and white film grain
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